Andrea Robinson, the Master Sumiller of Delta Airlines has tasted 1.600 wines from around the world and she has chosen one garnacha from Cariñena wine apellation. These wines are breaking through the american market. The airline has chosen Monasterio de las Viñas Reserva 2006 to be served in the business class menu. This wine has 90 points in Robert Parker's qualifications, published in The Wine Advocate magazine.
This iniciativa is just the beginning of a wide relationship between the company and Cariñena wines, placed in a promotional program "The Next Great Grape" that the wine apellation is running at the EEUU. The three biggest wineries of D.O.P. Cariñena: Bodegas Paniza, Bodegas San Valero, Grandes Vinos y Viñedos and the Gregory White communication agency have developed a 360º marketing plan called "The Next Great Grape" to promote garnacha grape. This program includes media office, comercial promotion, digital marketing, events and sponsorships, advertising and trade missions. With one million euros per year as budget, the purpose of this project is to position the region of Cariñena as the referent of granacha grape.