Grandes Vinos: New corporative image

On the way to celebrate its 20th anniversary, Grandes Vinos releases a new Communication Plan which includes not only a new corporative image but also a new communication strategy. The idea is to “unify” through the new winery logo as an umbrella brand the different commercial wine brands that focus on different targets depending on its hobbies, lifestyle, drinking moments, age and different Price points. The corporative logo will also add to all the brands the quality and excellence image projected by the winery on its management.

CARIÑENA AMBASSADORS

The new claim “Cariñena Ambassadors” reinforces the Winery exportation vocation, 75% of its +20.000.000 bottles per year and how it projects the “Cariñena” brand to more than 40 countries around the world. It is also an invitation to all consumers to become Cariñena Ambassadors as it is the winery. In a few months, Grandes Vinos’wines will be easily recognized because of the new developed isotype that it will be placed on the capsules and screw caps.

Also in the cases which at the same time will reduce their impact on the environment. The web page www.grandesvinos.com, social media, the creation of this newsletter to clients and a new corporative video are other actions in this new Communication Plan.

Share it

Otras noticias

¡APÚNTATE A NUESTRA NEWSLETTER Y RECIBE NOVEDADES Y OFERTAS EXCLUSIVAS EN TU MAIL!
Please, confirm that you are of legal age to drink alcohol in the country where you live

Always drink responsiblyThis site uses cookies: Terms and conditions of use

X