Grandes Vinos in “Miau”

This past Friday premiered on the Spanish billboard “ MIAU” , the new film by Ignacio Estaregui, a movie with touches of realism, tendernessand a pich of madness, shot mainly in Zaragoza.

Led by José Luis Gil, Luisa Gavasa, Manuel Manquiña and Álvaro de Luna, this film tells us the story of four pensioners who draw up a plan to feel alive; They are going to steal boredom and life. Grandes Vinos are also protagonist in several scenes, especially highlighting our brands Monasterio de las Viñas and El Circo. We continue our commitment to films and television as a vehicle for communication, positioning and promotion of our commercial brands, as we did previously in the thriller “Todos los Saben”  in the comedies "Sin Rodeos" by Santiago Segura, "Nuestros Amantes" by Miguel Ángel Lamata, in the television series "La Embajada" or in the documentary "Jota de Saura" by the Aragonese director.

Introducing wine in the daily scenes of life, in a natural way, avoiding the advertising format is undoubtedly one of the advertising techniques that work best and that create a special bond between the brand and the spectators, who from Grandes Vinos we want to become new ambassadors of our wines.

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